Cannes Shortlist
To give Charmin users greater utility, we partnered with and developed the Sit or Squat app. Using geolocation technology it finds the closest public restroom, you and others can rate the cleanliness of these restrooms so you know if you have to Sit or Squat. Sit or Squat has been in the top 100 Iphone apps since it's launch and has over 2 million down loads. 
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