AICP Winner, ADC Gold
What began as an outdoor assignment for the JFK arrival halls became this: in inspirational video featuring Stephen Wiltshire. UBS''s campaign was about the details they obsessed over when it came to financial transactions. So when we were tasked with coming up with an outdoor board in the JFK arrivals hall, the team found Stephen Wiltshire. An autistic savant who can recreate city scapes from memory. We had Stephen draw the New York City skyline for our outdoor board, but the film of him creating it, said so much more about those who don't rest until every detail is seen to.